The latest annual destination for the international art world: Nashville, Tennessee.
Art Nashville is on course to being a vibrant, multi-faceted, and much needed art fair in the southern region of the United States. It is projected to draw at least 35,000 attendees in its first year to experience exhibits from over 100 local and international art galleries. As such, Art Nashville will be akin to the CMA Music Festival of the arts (the CMA drew over 100,000+ in 2016).
The Fair will be held downtown in two A-frame pavilions, combined into a 72,000 square foot campus. Art Nashville is in the process of partnering with several renowned institutions, Fortune 500 companies, experts and influencers to help strengthen the event.
Nashville is booming – and its culinary, sports, dance, film, fashion and art scenes are blossoming. We recognize that it is first and foremost Music City. Therefore, Art Nashville will include music in its programming. Led by Grammy and Emmy-winning music producers FogoLabs in concert with industry professionals, we will put together a nightly music program in the adjacent band shell.
Art Nashville plans to utilize all forms of local, regional, national and international marketing and advertising. PR will be handled by industry pro Susan Grant-Lewin Associates who have worked with Art Miami, Design Miami and 1:54 Contemporary Art Fair. We will be using multiple social media platforms to promote and share the event. (Art Nashville has already acquired 11K followers on Instagram).
Our program will be split into seven categories: Exhibitors, FADA Pavilion, Startup, Sponsors, Printers Ally, Music Row and Institutions.
Exhibitors: The pinnacle of the fair, our 30 gallery spaces are reserved for galleries with contemporary, emerging or modern artists in their rosters. The galleries in our main exhibition space must be in operation between two and five years, shown in prominent, juried art fairs or biennales. Top consideration if you have major press accolades or have sat on committee boards.
FADA Pavilion: Fine Art Dealers Association (FADA, founded in 1990) Members are dedicated to promoting the highest degree of professionalism, scholarship and integrity and to offering an expansive inventory of quality artworks whose authenticity is carefully researched. This 15-20-booth pavilion will feature FADA Member Galleries, galleries who are located in cities around the U.S. – some with locations abroad. FADA has partnered with other entities promoting scholarship within the art community.
Startup Program: Our incubator program gives exceptional opportunity to emerging galleries and new concept fusion galleries to exhibit new media works and high-concept booths. These galleries will have the opportunity to market and make a name.
Printers Alley: In homage to Nashville’s long and robust printing and publishing past. Now Printers Alley is a hub of restaurants, nightclubs and music venues. Our 5-booth pavilion will showcase printed works and multiples, curated by Daniel Lonow from Hatch Show Print located in Downtown Nashville. Hatch Show Print is one of Nashville’s most historic and distinguished printers.
Music Row: Home to hundreds of businesses and record companies just north of Downtown Nashville, Music Row is the heart of Nashville’s music and entertainment industry. As a reflection of Music City and Nashville’s rich ingrained love for music, this 5-booth pavilion will be galleries who showcase musical artists turned Fine Artist. Curator TBD.
Based on 2016 Chamber of Commerce Report (HERE)
Nashville is booming. It has seen job growth outpace population growth, enjoys a real estate market second to none, with luxury housing at a fraction of the price of other markets, thereby affording high income earners a larger proportion of disposable income. Nashville has done quite well by the leadership of city and civic leaders, as it continues to grow in its major business sectors of health care, professional sports, music, finance and tech.
•63 percent of Downtown Residents make $100,000 - Up 16% from 2014. (SOURCE)
•47.1% of the Nashville Population is between the ages 30 and 64 – an ideal cohort for the average art collector.
•Real estate data for Nashville trends indicate an increase of $12,400 (5%) in median home sales of the past year.
•Average price per square foot rose from $160 to $177 in the past year.
Saying nothing else of Nashville’s many charms, early autumn draws thousands to Nashville and its environs to enjoy perfect weather and dramatic fall foliage. In choosing October 17-21, 2018 we see an excellent opportunity in the art fair calendar and will attract regulars in the art fair circuit. Art Nashville will be precisely situated between Expo Chicago, Frieze London and Texas Contemporary.
Major industries in Nashville include: Health Care Management, Automobile Production, Finance, Higher Education, Insurance, Music Production, Printing & Publishing, Technology Manufacturing, and Tourism.
Education & Health Services = 23.3%
Trade, Transportation & Utilities = 19.6%
Professional & Business Services = 11.1%
Leisure & Hospitality = 10.7%
Government = 10.0%
Manufacturing = 8.1%
Financial Activities 7.2%
The Nashville International Airport serves all major airlines. Nashville also has an executive airport. Nashville International Airport (BNA): 10 airlines and offers 440 daily arriving and departing flights, including nonstop air service to more than 50 destinations. The following is a list of the airlines with gates at the Nashville Airport: Air Canada, Alaska Airlines, American Airlines, Delta Air Lines, Frontier Airlines, Southwest Airlines, United Airlines, Boutique Air, Contour Airlines, WestJet, JetBlue, and Vacation Express. British Airways will be opening a direct flight from Heathrow on May 4th, 2018.
After co-founding the X Contemporary fair in Miami and SELECT in New York, entrepreneur Matthew Eck is tackling fresh territory with the debut of Art Nashville next fall, the first-ever annual international art fair for the country music capital of the world.
“Nashville is totally a collaborative city and I’m looking forward to forging new relationships with local galleries, local officials, art enthusiasts, and local businesses,” Eck told artnet News.
He is aiming to include just over 60 exhibitors and says it will be a 50/50 mix of US and international galleries, “but definitely a flavor of regional galleries” as well. Much as he did with X Contemporary in 2015, the new fair will appear in a bespoke tent on a roughly 40,000-square-foot pavilion, situated downtown near Broadway, Avenue of the Arts, and Music Row.
Exact dates are still being finalized but Eck is aiming for mid-October 2018, and the application process for galleries will open in February.
Eck has recently developed an affinity for Nashville and its surrounding areas, including East Nashville and Wedgewood/Houston, which have become hubs of artistic activity. “Music and art are universal languages and I’m looking forward to creating a unique exhibition with flavors of music, as well as musicians who are also fine artists.”
In the end he hopes that Art Nashville will showcase both Nashville the city and Nashville the creative center, and to “highlight its ascension as a blossoming center of arts and culture.”
Eck is currently working with Karyn Mannix, owner of The Mannix Studio of Art in East Hampton, who serves as exhibitor sales manager, and with Pierre Lamoureux and Fogo Labs, to oversee the music, entertainment, and production at the fair. Nancy Bowman, a business development and communications expert is handling sponsorship and business engagement.
Eck says he’s looking forward to forging a new art week and says there is great demand for a fine art event such as this. “Nashville is a driving city and a major cultural resource for visitors from all over.” Plus, he added “Nashville’s famous hot chicken actually is really hot.” -- Artnet
Is it just us, or is everyone’s Instagram ripe with pictures of Nashville lately? Music City has long been popular with country music fans — it’s home to iconic sites like the Country Music Hall of Fame and the Grand Ole Opry. But, Tennessee’s capital is making a name for itself with its thriving art and food scenes as well. Nashville is home to a variety of contemporary art galleries and is known for its beautiful street art, including the famous “I Believe in Nashville” mural in the 12 South neighborhood, and artist Kelsey Montague’s “WhatLiftsYou” wings in the Gulch. In October 2018, Nashville will further solidify its presence in the art world by hosting Art Nashville, an international art fair a la Art Basel Miami and Expo Chicago.
Art and music aside, Nashville’s emerging food scene is reason enough to visit in 2018. The city’s most iconic dish, hot chicken, is becoming so popular, imitations are popping up on restaurant menus across the country. The fiery, deep fried, cayenne-smothered goodness is best served at two area institutions: Prince’s and Hattie B’s — the former a no-fuss strip mall joint with little elbow room, the latter a modern fast-casual chain with three locations across the city. But Nashville isn’t all about hot chicken and southern staples. Celebrity chef Maneet Chauhan’s namesake restaurant Chauhan Ale & Masala House serves Indian fare and local craft beer. The “Chopped” judge is also the founder of Tansuo, a Cantonese restaurant inspired by Chinese night markets, and The Mockingbird, a global take on diner fare. -- The Bulletin
If cowboy boots and country music are still the first things that come to mind when you think of Nashville, then it’s time to get reacquainted with the exemplar of the New South. Long known as a bastion of Dixie culture, the city has shed its provincial stigma over the last decade and in the process emerged as one of the country’s most captivating urban centers...
....British Airways is preparing to launch direct flights from Heathrow, bringing transatlantic air service to the city for the first time since the early 1990s. And, in maybe the clearest indication yet that Nashville has joined the ranks of the top-tier culture capitals, its inaugural international art fair, Art Nashville, will take place this fall, spearheaded by the cofounder of Miami’s X Contemporary and the New York–based Select. It will showcase a substantial regional presence, with an infusion of an element surely no art fair before it can lay claim to: country music.
Applications are due by june 1, 2018
The undersigned Gallery / Business Entity submits this application for consideration by Art Nashville (“Art Nashville”) to participate in Art Nashville 2018, a contemporary art fair held in October 2018. If accepted, the Gallery will be bound to the terms of this agreement set forth herein (“Agreement”). Please fill out the following information, read the terms and conditions and upload all supplemental documents to be considered. A $3,000 Deposit is due after written acceptance of this application from the Art Nashville curatorial committee.
Exhibitor (Applicant) agrees to be bound unconditionally to Art Nashville (“organizer”) rules, regulations, guidelines, and exhibition protocol. The terms of this agreement shall cover any and all additional days required for exhibitor to move-in and move-out of their booth space (if accepted).
33 Music Square West #108A
Nashville, TN 37203
Monday - Friday
10:00am - 6:00pm
Founder / Director
Art Nashville Director
PIERRE LAMOUREux+FOGO LABS
Fogo brings together the talents of two award-winning filmmakers and music producers. Directors/Producers Pierre and François Lamoureux excel in assembling the right creative and technical teams to ensure that your art survives technology. It’s not just about 4K, 3D, HD, theatrical screenings, streaming, broadcast, downloads or BluRay and DVDs. It’s about ensuring that your performance and your story is captured in an optimal way so that it translates to all broadcast and distribution media. We call it future proofing. It’s about understanding your art, what makes you unique and making sure it sounds and looks great, on whatever size screen or speaker configuration for generations to come. It’s your legacy.
Excellence attracts excellence. Excellence inspires and fosters excellence. That’s what Fogo does. That’s how Pierre & François work. Fogo is Where Art Survives Technology®.
Sponsorship / Business Engagement
Nancy Bowman is a business development executive with 20 years of deep experience in advertising, sales, marketing, communications and brand strategy. A consultant, entrepreneur and board member, her background includes influencer marketing, UGC, social media, digital media, entertainment, and sponsorships.
She served as VP at BlogHer, the online women's network and diversified media company (acquired by SheKnows), VP at Vibrant Nation, and as the U.S. Advertising & Marketing Director for Canada's largest publisher - TC Media. She was also the Eastern Advertising Manager/Music at Billboard Magazine and ran a successful indie label and publishing company.
Exhibitor Relations + Special Programming
Pamela Willoughby has consummate experience in private art sales, advising a number of esteemed contemporary collections and is a former gallery director at Mark Borghi Fine Art/Bridgehampton NY. Pamela specializes in postmodern, contemporary and emerging art and has sold a large volume of work by Keith Haring, Andy Warhol, Jullian Schnabel & Jean-Michel Basquiat, her peers of the '80s.
As the co-founder of The City Firm's private showroom in Chelsea Pamela managed client relations, art advisement and exhibition production. Pamela now works from East Hampton and New York City as an art advisor for her many private collectors, advising in top contemporary and emerging artists.
Advertising + Promotional Material
Bill Berggren has over 25 years of advertising and promotional experience. Bill is the owner of N'Touch Productions, a Boston based promotions business. Over the past 25 years Bill has been in Sales Manager positions, owned several newspapers and sold advertising opportunities to regional businesses for the New England Pride Guide.
Bill has worked with Matthew Eck since 2012, producing the Fair Guides, and providing promotional materials. Bill will now produce a 20 page, high-gloss fair guide for Art Nashville and create a Gorilla Marketing plan for Art Nashville.
Curator of "Off the Record"
Richard Desroche is pleased to be working with Art Nashville on their inaugural fair this October. He brings to Art Nashville over 30 years of experience in the contemporary art world having most recently completed a 25 year run with CRG Gallery of New York as both owner and director. In addition, Richard has worked for other major galleries in New York and London. Richard brings to Art Nashville his experience of curating exhibitions and nurturing the careers of emerging and established artists.